“Life is not merely a series of meaningless accidents or coincidences, but rather a tapestry of events that culminate in an exquisite sublime plan”
unknown author
We – at PeppinoPeppino – believe things happen for a reason. We believe in choices not chance.
In the 90’s, Simona, recently arriving in San Fransciso from Italy, applied for an internship at ABFit. The owner, Howard a life long resident of the bay area, decided to hire her. These choices started a journey that came full circle last month, twenty years later, in the place they first met.
Abfit, a long standing staple of San Francisco, occupies the same North Beach storefront, 1519 Grant Ave, as it has for decades. It offers a curated collection of some of the coolest brands available today.
A new addition to Abfit’s North Beach presence is in their Evolving Space location, directly across the street from the store. This is were Howard and team host pop up events for a selection of brands they know and love. Lucky for us, PeppinoPeppino is
one of thse brands.
PeppinoPeppino was honored to be invited to ABFits’ Evolving Space in September 2024. The experience was surreal. Twenty years after they first met, Howard and Simona were reunited. It was a full circle moment for both of them, now veterans of
the industy.
During the weekend we met some beautiful people and we had some great conversations. Though we most enjoyed witnessing the love the locals have for Howard and the entire team at ABFit. In between all that – we managed to sell a few pieces of the Fall Winter 24 collection. It was a moment we will cherish for a long time. All made possible by the choices Howard and Simona made twenty years ago.
Well done, guys.
Suzanne