We have known Rottan for a long time and our connection came effortlessly through a shared aesthetic and a similar way of approaching style. It was such a pleasure to finally meet her in Japan this past September.
Rottan is a true icon in Japan, with a loyal following and a deep, instinctive understanding of the apparel world. Her store is a reflection of her vision: alongside her own brand, she curates a selection of labels – including one of our favorites, Made by Sunny Side Up – as well as a unique range of vintage pieces she personally selects. What has always impressed us about Rottan is her ability to style and mix pieces with such ease, making everything look incredibly cool.
We discovered YENOPE during our pop-up in Kobe, where she introduced us to the brand and its philosophy. A coined word, YENOPE stands between yes and no – a way of dressing without overthinking, without strict rules or commitments. Wear what you like, as you like. YEP for someone, NOPE for someone else – if it feels right to you, that’s enough.
It immediately resonated with us. YENOPE proposes a collection of unisex clothing that embodies this mindset. Made in Japan.
Bringing Rottan and YENOPE into the PeppinoPeppino collective, by offering a selection of her pieces on our online store, felt like the most natural next step.
We are also very proud to be among the first to present YENOPE outside of Japan.
